Sr. Product Marketing Manager, Brand Protection, Brand Owner MKT
AmazonShanghaiUpdate time: April 19
Job Description
Amazon Global Selling (AGS) in China is responsible for recruiting local businesses to sell on Amazon’s 18 overseas marketplaces, and supporting local Sellers’ success and growth on the Amazon.
Brand Owner Marketing focuses on recruiting branded sellers to grow and leverage brand building and brand protection tools/features to achieve greater success on Amazon.
We’re now seeking an experienced, customer-obsessed senior marketing manager to build up our Brand Protection image, drive product awareness and adoption among our Mass seller communities, and influence 3rd party sellers on brand protection and brand quality throughout lifecycle.
In this role, you will dive deep into Amazon's Brand Owner benefits; partner with internal product, marketing and sales team as well as external resources in the regions; and leverage online and offline marketing activities to raise product awareness and generate demand. This role will work closely with WW product, MKT, and China business and MKT team.
Key Responsibilities:
· Lead Brand Protection Product MKT domain (goal setting, planning and performance tracking, virtual team management)
· Develop branding and marketing strategy to more effectively expand Amazon Brand Protection awareness, reputation and understanding among TA.
· Coordinate cross-team demand gen and active usage of Transparency product, increasing MKT efficiency along the full funnel.
· Create and bar raise MKT content (case studies, wechat posts, live broadcast, etc) tailored for different mass Brands segments to improve content fit and effectiveness.
· Build collaboration mechanism with cross team for WW synergy and foster cross-region program and learning sharing.
· Develop VoS mechanism to collect CN Brand insights from Mass channels to influence Brand Protection policy and product offerings.
· Support other Brand Owner Marketing team other initiatives/mechanisms.
About the team
Brand Owner Marketing is a central marketing function to drive AGS awareness, preference, consideration among BO prospects/sellers in China. We are responsible for the full funnel BO experience, from upper funnel sentiment, demand generation, to seller education/success. Team members cover BO branding and lead gen; Brand Success product marketing; Brand Protection product marketing.
We are open to hiring candidates to work out of one of the following locations:
Shanghai, 31, CHN
Brand Owner Marketing focuses on recruiting branded sellers to grow and leverage brand building and brand protection tools/features to achieve greater success on Amazon.
We’re now seeking an experienced, customer-obsessed senior marketing manager to build up our Brand Protection image, drive product awareness and adoption among our Mass seller communities, and influence 3rd party sellers on brand protection and brand quality throughout lifecycle.
In this role, you will dive deep into Amazon's Brand Owner benefits; partner with internal product, marketing and sales team as well as external resources in the regions; and leverage online and offline marketing activities to raise product awareness and generate demand. This role will work closely with WW product, MKT, and China business and MKT team.
Key Responsibilities:
· Lead Brand Protection Product MKT domain (goal setting, planning and performance tracking, virtual team management)
· Develop branding and marketing strategy to more effectively expand Amazon Brand Protection awareness, reputation and understanding among TA.
· Coordinate cross-team demand gen and active usage of Transparency product, increasing MKT efficiency along the full funnel.
· Create and bar raise MKT content (case studies, wechat posts, live broadcast, etc) tailored for different mass Brands segments to improve content fit and effectiveness.
· Build collaboration mechanism with cross team for WW synergy and foster cross-region program and learning sharing.
· Develop VoS mechanism to collect CN Brand insights from Mass channels to influence Brand Protection policy and product offerings.
· Support other Brand Owner Marketing team other initiatives/mechanisms.
About the team
Brand Owner Marketing is a central marketing function to drive AGS awareness, preference, consideration among BO prospects/sellers in China. We are responsible for the full funnel BO experience, from upper funnel sentiment, demand generation, to seller education/success. Team members cover BO branding and lead gen; Brand Success product marketing; Brand Protection product marketing.
We are open to hiring candidates to work out of one of the following locations:
Shanghai, 31, CHN
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