You will use the most up to date techniques while being part of an inspiring team of dynamic and passionate marketers. You have the possibility to work in an international context as a marketing manager who partners effectively with sales, marketing and alliances & channel colleagues.

 

You will be up to date with the latest marketing trends, so that you can identify and exploit the most effective channels and activities to market and target specific audiences in the various stages of the customer buying cycle. You have experience in managing complex events.

 

Being an active social media user, the successful candidate is innovative and will have proven experience in planning and executing marketing strategies with clear measurements to highlight sales pipeline impact and revenue.

 

THE ROLE

We are looking for a creative and driven Field Marketer to lead our technology cloud marketing efforts for the Benelux out of the Utrecht office who will report to the Senior Benelux Technology Marketing Manager in Utrecht. With a strong focus on (online) events you are capable to further establish Oracle’s brand as cloud supplier and to generate customer engagement, sales leads and sales opportunities through integrated marketing campaigns.

 

You are a business partner for the sales management, understanding their needs as well as the company’s marketing and cloud strategy. You constantly analyze the ROI of campaigns you manage and adapt the campaigns accordingly to achieve optimal results.

 

 

THE MISSION

 

Liaise with the sales managers, and the sales and business development teams in the Benelux to build the right strategic marketing campaigns for the region, get their buy-in and support of demand, lead and opportunity generation activities utilizing the most leading and up to date digital and modern marketing tools.

 

· Strategically plan, manage and execute measurable, integrated marketing campaigns

· Align campaign tactics to buying cycle stages and solution areas based on the persona.

· Work withing the wider EMEA team to align go-to-market coverage.

· Be a driving force behind Oracle technology marketing for defining and implementing strategic marketing activities that deliver highly targeted, multi-channel touches across the customer lifecycle.

· Act as a key partner and subject matter expert to the sales teams, working closely with them to optimize the marketing budget, creating sales opportunities to contribute to the overall success of the business.

· Monitor, analyze and report on performance of each campaign and communicate results and plan for improvement; check lead quality and sales follow-up, and action timely if required.

 

 

Requirements

· Strong knowledge of the various marketing disciplines; thorough knowledge and practical working experience of a wide range of direct marketing channels.

· Strong business acumen, analytical competency and influencing skills. Able to focus on the detail as well as the bigger picture.

· Demonstrable competencies in IT Marketing and preferred in Cloud Marketing; experienced in developing and executing integrated modern marketing plans for IT companies based on business needs and with a deep understanding of audience generation strategies and segmentation for the complete buying cycle.

· Strong project planning and execution skills, with strong sense of project ownership and ability to anticipate possible roadblocks and provide viable solutions.

· Excellent organizational skills with the ability to prioritize, multitask and manage time effectively, and keep schedules and projects in order and up to speed.

· Experience of using modern marketing and sales processes and systems.

· Experience of working with third party suppliers and managing & motivating agencies to push creative barriers in communicating with customers.

· Excellent budget & project management skills

· Excellent writing, editing and communication skills.

· Enthusiastic, open, flexible and extravert personality with strong drive and proven ability to perform in high-paced environment.

· Results driven (pipe line driven) and team-work oriented

· Fluency in English

· University Degree required – with a focus on Sales, Marketing or Business preferred

· Willing to travel regularly (every other week) to Belgium and spend time (at least 1 day) in the Oracle Brussels office.

Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.

Meets with Sales leaders to create strategic marketing plan in Sales support of pipeline and revenue objectives. Participant in regular pipeline and forecast review meetings. Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting. Acts as a virtual team liaison for corporate business initiatives, programs and launches. Communicates program status, action items, and deliverables across Field Marketing team and Sales.

Proven track record executing multi-faceted event programs. Excellent interpersonal skills. Ability to provide consultative input to senior Sales leaders. Basic understanding of business management and operations, including finance/revenue/pipeline principles. Able to engage customers in dialogue about their business needs and IT solutions. Excellent written and verbal skills, and ability to work on far-flung virtual teams. Moderate technical and strategic understanding of Technology, Applications, and Industry solutions being marketed. Attention to detail and discipline to follow established policies and processes from event design to execution to lead flow.