Plans, executes, and measures demand generation marketing programs that result in growth of sales pipeline and revenue for Field Sales organization.

Manages and controls all field marketing activities within the context of the overall corporate plan for the achievement of short and long term business objectives, increased profit and market control. Be an active member of the global Marketing team to ensure consistency of strategic marketing programs. Disseminate key corporate information to the line-of-business or geography operations pertaining to new product development/launches. Act as a liaison with managing directors to ensure that marketing activities are in support of sales plans. Direct marketing resources and budget to be deployed using the most appropriate marketing mix for the line-of-business or geography. Focus on best practice and continuous improvement in all business and management activities. Ensure consistency between global directions and line-of-business and single-geography implementation choices. Implement and monitor advertising campaigns on a global or geographic basis. Manage line-of-business/geographical social media strategy. Maintain necessary contact with major suppliers, agencies, customers, industry associations and government representatives to achieve marketing objectives. Provide effective performance management: set clear goals for all staff, provide regular feedback on performance and conduct a formal appraisal at the conclusion of the fiscal year. Manage the activities of the staff according to overall marketing strategies and budgets; through motivation and maintaining high level of individual / team performance. Implement organizational changes in line with changing business & market needs.

Manages and controls activities in multi-functional areas of sections. Ensures appropriate operational planning is effectively executed to meet business needs. Software business management experience. Sales and Marketing experience in the IT industry. E-business + Internet practical know-how. Professional credentials in Marketing, Academic credentials desirable. Past experience in Sales desirable.